# Mentornity brand assets

> Mentornity brief for AI assistants, for the page https://www.mentornity.com/brand/. Page language: English. Site index: https://www.mentornity.com/llms.txt. The same brief in other languages: [Türkçe](https://www.mentornity.com/tr/marka/llms.txt) · [Français](https://www.mentornity.com/fr/marque/llms.txt) · [Deutsch](https://www.mentornity.com/de/marke/llms.txt) · [Español](https://www.mentornity.com/es/marca/llms.txt) · [Italiano](https://www.mentornity.com/it/marchio/llms.txt) · [Português (BR)](https://www.mentornity.com/pt-br/marca/llms.txt) · [Nederlands](https://www.mentornity.com/nl/merk/llms.txt).

## How to read this file

Everything here is from Mentornity's own website and product; the page and this file are built together from the same source. "What this page says" is the page itself, in its language. "Mentornity in brief" applies to every program. Prices are published per country and are quoted below for this page's market; another country's price is on the pricing page. Anything not covered here can be asked of the team at info@mentornity.com.

## What this page says

The official Mentornity logo and icon, ready to download in SVG and PNG, with the colour codes and the few rules that keep the brand looking the same everywhere.

Download all (ZIP): https://www.mentornity.com/brand/mentornity-brand-assets.zip (16 files: every logo below in SVG and PNG.)

### Logo

The icon and the wordmark together, on a transparent background. Use this version whenever there is room for it.

- Logo, transparent: For light backgrounds. The default choice. SVG https://www.mentornity.com/brand/mentornity-logo.svg · PNG (1956 × 456) https://www.mentornity.com/brand/mentornity-logo.png
- Logo, transparent, white text: For dark backgrounds and photos with a calm, dark area. SVG https://www.mentornity.com/brand/mentornity-logo-white.svg · PNG (1956 × 456) https://www.mentornity.com/brand/mentornity-logo-white.png

### Icon

The icon on its own, for small spaces: app icons, profile pictures, favicons and directory listings.

- Round icon: Profile pictures, avatars and anywhere the frame is a circle. SVG https://www.mentornity.com/brand/mentornity-icon-circle.svg · PNG (1024 × 1024) https://www.mentornity.com/brand/mentornity-icon-circle.png
- Square icon: App stores, software directories and listings that ask for a 1:1 logo with a background. SVG https://www.mentornity.com/brand/mentornity-icon-square.svg · PNG (1024 × 1024) https://www.mentornity.com/brand/mentornity-icon-square.png

### Logo on a background

The logo centred on a white or black plate with comfortable padding, for places that need a ready-made image: social profiles, listings, slides and press.

- Square, white background: Social media profiles, partner pages and listings on light pages. SVG https://www.mentornity.com/brand/mentornity-logo-square-white.svg · PNG (2160 × 2160) https://www.mentornity.com/brand/mentornity-logo-square-white.png
- Square, black background: The same uses on dark pages and dark themes. SVG https://www.mentornity.com/brand/mentornity-logo-square-black.svg · PNG (2160 × 2160) https://www.mentornity.com/brand/mentornity-logo-square-black.png
- Wide, white background: Slides, banners, press articles and link previews (1200 × 630). SVG https://www.mentornity.com/brand/mentornity-logo-wide-white.svg · PNG (2400 × 1260) https://www.mentornity.com/brand/mentornity-logo-wide-white.png
- Wide, black background: The same uses on dark slides and dark pages. SVG https://www.mentornity.com/brand/mentornity-logo-wide-black.svg · PNG (2400 × 1260) https://www.mentornity.com/brand/mentornity-logo-wide-black.png

### Colours

The logo uses exactly three colours. The website adds three supporting tones. Select a colour to copy its code.

- Mentornity Red: HEX #B00021, RGB 176, 0, 33. The icon. The brand colour, used for accents, never for long text.
- Black: HEX #000000, RGB 0, 0, 0. The wordmark on light backgrounds.
- White: HEX #FFFFFF, RGB 255, 255, 255. The mark inside the icon, and the wordmark on dark backgrounds.
- Ink: HEX #231820, RGB 35, 24, 32. Headings and body text on the website.
- Deep Red: HEX #8C0015, RGB 140, 0, 21. Pressed and hover states, dark accents.
- Cream: HEX #FAF6F2, RGB 250, 246, 242. Soft section backgrounds.

### Typography

The wordmark is drawn, not typed: always use the files above instead of writing "Mentornity" in a font.

- Mentornity Serif: Headlines on the website. Based on Neuton (SIL Open Font License).
- Figtree: Body text and interface. Free on Google Fonts (SIL Open Font License).

### How to use the logo

- **Clear space**: Keep empty space around the logo at least as wide as the height of the icon. No text, edges or other logos inside it.
- **Minimum size**: Logo: at least 100 px (25 mm) wide. Icon: at least 16 px (6 mm). Smaller than that, the wordmark stops being legible.
- **Writing the name**: One word with a capital M: Mentornity. Not MentorNity, Mentor Nity or MENTORNITY in running text.
- **Backgrounds**: Black text on white or light backgrounds, white text on black or dark ones. On a photo, place the logo over a calm area with enough contrast.

#### Do

- Use the files on this page as they are.
- Scale the logo proportionally.
- Use the white version on dark backgrounds.
- Use the icon alone only where the full logo does not fit.

#### Don’t

- Change the colours or apply gradients.
- Stretch, squash or rotate the logo.
- Add shadows, outlines or other effects.
- Retype the wordmark in another font.
- Rearrange the icon and the wordmark.
- Place it on busy or low-contrast backgrounds.

### Who may use it

Customers, partners, the press and software directories may use the logo to refer to Mentornity or link to us. Please do not use it in a way that suggests a partnership or endorsement we have not agreed, or as part of your own product name or logo.

### Need another format?

For a different size, a print file or a question about using the brand, write to us. info@mentornity.com

### Questions and answers

**Where can I download the Mentornity logo?**
On this page: every version is available as SVG and PNG, one by one or all together in a ZIP file. The links are permanent, so you can also link to them directly.

**What is Mentornity’s brand colour?**
Mentornity Red, HEX #B00021 (RGB 176, 0, 33). The logo uses only this red, black and white.

**Which file should I use?**
The transparent logo for most uses, the white-text version on dark backgrounds, the round or square icon for small spaces, and the white or black plates when a platform asks for a ready-made square or wide image.

**Should I use SVG or PNG?**
SVG wherever it is accepted: it stays sharp at every size and the file is small. PNG for tools that do not take SVG, such as some social networks, email signatures and office documents.

**Can I change the logo’s colours?**
No. Use the black-text version on light backgrounds and the white-text version on dark ones. The icon stays red in both.

## Mentornity in brief

Mentornity is software for running mentoring programs: companies (onboarding, career, leadership, reverse mentoring), universities and alumni networks, startup accelerators and incubators, associations and professional communities, and women's leadership programs. One program team sets the program up; mentors and mentees take part from the browser or their phone. It has run programs since 2015.

### What changes for the program team

- **Matching stops being a spreadsheet job.** The team writes rules on the questions mentors and mentees answer (same department, related expertise, more experience, a specific answer paired with a specific answer), each with a weight. Mentornity scores every possible pair from 0 to 100, leaves out pairs that fail a mandatory rule, and shows the reasons behind each score. An AI rule reads free-text goals and adds to the same score. The same data always gives the same result, so every match can be explained to a manager or a participant. The team approves pairs, lets mentees choose from a ranked list, or opens a mentor pool.
- **The first meeting happens quickly.** Mentors publish their open hours once or as a weekly pattern; mentees book them. Busy time in connected Google and Outlook calendars is blocked both ways, and every meeting gets a Zoom, Google Meet, Microsoft Teams or built-in video link without anyone creating one. Mentornity's own data on 78,000+ pairs: pairs that met in their first week averaged 2.7 meetings in the first year, against 1.8 for pairs whose first meeting came after two months.
- **Quiet pairs are found while they can still be saved.** Program Health flags pairs that stopped meeting, and automatic reminders go to people who never logged in, pairs behind on their sessions and anyone with an open form or missing feedback, in each person's own language. In the same data a pair silent at day 60 has about a 1 in 3 chance of meeting again; by day 90 it is 1 in 10.
- **Every meeting has a plan, if the program wants one.** Predefined sessions carry a topic, a date range, a brief for each role and questions before and after the meeting. Notes reach both sides; private notes stay private. Flexible programs skip sessions and let pairs meet freely.
- **Support does not land in a personal inbox.** Participants read role guides and send requests inside the platform; the team shares one support board and replies go out in the program's name.
- **The report is ready when leadership, a funder or a board asks.** Participation, matches, meetings, session completion and feedback are counted while the program runs, with a Program Health score and its reasons, and export to Excel, CSV or PDF. Participants can receive certificates on completion.
- **Mentors plan every meeting in one go.** Super Meeting Planner reads both sides' calendars and published hours and plans all remaining meetings of a match at the program's rhythm (duration, target frequency, number of meetings), shows the plan before it creates anything, and never deletes a meeting. The program decides whether the values are locked and whether mentees may plan too (https://www.mentornity.com/whats-new/super-meeting-planner/).
- **Mentors send exercises between meetings.** Mentoring Tools is a library of 26 short exercises in six themes (working together, self-knowledge, goals and action, career and network, venture, reflection). The mentee fills the tool in step by step, both discuss the answers, and only the matched pair sees them. Each tool has its sources, a reason why it works, and a presentation for mentors and one for mentees (https://www.mentornity.com/tools/).
- **Development is measured, not only satisfaction.** With Development & Impact participants set up to three goals and answer short development statements at the start; at the midpoint, the end and a follow-up they mark their progress, mentors rate the same goals, and the team sees goal attainment and the change per development area with the number of people behind every figure, exportable to Excel. 45 suggested statement sets are matched to the organization type, audience and goal (https://www.mentornity.com/whats-new/development-and-impact/).
- **Mentors and mentees learn inside the platform.** The Support window lists the presentations and guides chosen for the person's role and program type (Mentor Guide, Mentee Guide, video meetings guide, and the tool decks), in the platform language; white-label programs show no Mentornity links (https://www.mentornity.com/presentations/).
- **Large programs share the load.** Coordinators each see only their own pairs; the admin still sees every match, meeting and note in one table. Programs, cohorts and administrators are unlimited, and administrators and coordinators never count towards the price.

### Program models

One-to-one, group mentoring (one mentor with a group), grouped-individual programs, mentee self-selection, open mentor pools, peer and reverse mentoring, structured or freestyle. Roles can be renamed (coach, advisor, expert, alumni) so the platform speaks the organization's language. One person can take part in several programs with a single account.

### Launch

Most programs go from signup to invitations within a day: create the program, follow the built-in checklist (profile questions, sessions, application form), import participants from Excel or share an application link, and send invitations. A person from the Mentornity team helps with the first setup, free of charge.

### How a program runs, week by week

This is the routine Mentornity's own guide recommends (https://www.mentornity.com/how-to-manage-a-mentoring-program/); the platform does the counting and the reminders, the team acts only where a pair is flagged.

- **Day one:** the program is set up and invitations go out. Participants sign up, fill in their profile, and are matched by the rules or choose from a ranked list.
- **Week one:** the aim is a first meeting in the first week, booked from the mentor's open hours with the video link already in the invitation. Automatic login reminders go to anyone who has not signed in.
- **Every week, 30 to 60 minutes for the team** (a cohort of about 50 to 200 people): scan Program Health (Mentornity scores the program across 11 dimensions), clear the flagged pairs, let the reminders cover logins, sessions, forms and feedback, note one win for the stakeholder update, and check whether last week's nudged pairs responded.
- **The escalation schedule:** a login reminder at day 7; a nudge to the mentor if nothing is booked by day 14; a personal note to both if there is still no meeting by day 21 to 30; at 45 days of silence ask "continue or rematch?"; by day 60 rematch the mentee. Half of the pairs still unmet at day 14 do go on to meet, so a quiet fortnight calls for a nudge rather than a rematch.
- **Mentors and mentees, each week:** they book and hold their meetings, answer the before and after questions of the session if the program uses sessions, and share notes. Mentors keep their time protected with weekly limits and cancellation rules.
- **Monthly:** a short update to sponsors from the live report (active pairs, sessions held, the share of pairs that met this month, one participant quote).
- **Mid-program:** one short survey, then act on it within a week (rematches, the most common complaint).
- **The last four weeks:** announce the end date, ask every pair to book a final session, run the final survey, issue certificates, mark the cohort complete and export the report. Invite the strongest mentees to mentor the next cohort.

### For IT, HR and legal

- SAML 2.0 single sign-on with Entra ID (Azure AD), OneLogin or any SAML provider, optionally enforced; white labeling with the organization's own domain, logo, colours and sender address. Both are add-ons priced separately.
- Personal data is processed in line with GDPR and applicable local data protection laws. Participants can access, correct, export and erase their data; the organization can ask for a full export of its program data at any time. Visibility of contact details and notes is set per role.
- Traffic is encrypted with TLS, passwords are stored hashed and access to production data is restricted. Security questionnaires, a data processing agreement and data-location questions are handled with the quote.
- Works with Zoom, Google Meet and Calendar, Microsoft Teams and Outlook, built-in Jitsi video, and Excel/CSV import and export. Mentornity connects to other systems such as an LMS on request, and adapts the platform to an organization's own process.

### Languages

Participants use the platform, and receive its emails, in their own language: English, Turkish, Spanish, French, Italian, Portuguese or Dutch.

## Pricing (United States, USD)

- Free for up to 10 users with every feature and no time limit. No credit card.
- $289 per month for 50 active users, or $260 per month paid yearly (10% off, $3,120 a year). Excludes any local taxes.
- Above 50 users the price follows the number of active participants; the team marks who is active. Administrators and coordinators are free.
- No setup or implementation fee. White labeling and SAML single sign-on are priced separately.
- Prices are published per country, not quoted on a call: https://www.mentornity.com/pricing/

## Organizations that run programs on Mentornity

Toyota, TIM, RATP Dev USA, Pirelli, Universität Basel, UNDP, Devoteam, BCD Travel, Startup Virginia, Tenity, Community College of Philadelphia, Brave Generation, Alexander Graham Bell Foundation. Each one ran its own program on the platform, checked against production data. Full list: https://www.mentornity.com/customers/

## Next steps

- Start a free program (up to 10 users, no credit card): https://www.mentornity.com/try-for-free/
- Book a walkthrough with the team: https://www.mentornity.com/book-a-demo/
- How matching works: https://www.mentornity.com/mentor-matching-software/
- Pricing: https://www.mentornity.com/pricing/
- Contact: info@mentornity.com