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Film-style poster for the Customer Interviews for Mentees presentation

A guide for mentees: Customer Interviews for Mentees

What Customer Interviews is, how to fill it in and what happens next.

English

What this guide covers

What this guide covers

What it is

Learn from people with the problem

You plan questions, log each interview and see how many really have the problem.

Why it helps

What people did beats what they say

Ask about the last time it happened, not what they think of your idea.

  • Ask about the past the last time it happened
  • Do not pitch listen, do not sell
  • Praise is not a commitment a next step counts more

Filling it in

Plan, talk, then read the summary

Write your questions, log each interview right after it, then read the summary.

Write what you want to learn

Then your questions: ask about the past, do not pitch.

Log each interview right after it

Fill in at least who and how big the problem is.

Read the summary

Then write what you learned and what changes.

Write what you want to learn

Then your questions: ask about the past, do not pitch.

Log each interview right after it

Fill in at least who and how big the problem is.

Read the summary

Then write what you learned and what changes.

On Mentornity

Find it, fill it in, send it

Your mentor’s tool waits on your home page until you send it.

Find it on your home page

Tools to fill in shows what was sent, and by whom.

Stop between interviews

Your answers stay saved until you come back.

Check, then send

Before you send, you see any step left empty.

Find it on your home page

Tools to fill in shows what was sent, and by whom.

Stop between interviews

Your answers stay saved until you come back.

Check, then send

Before you send, you see any step left empty.

What happens next

You choose who to talk to next

Your mentor reads the interviews, comments and agrees next steps with you.

  • Only you two program admins do not see the answers
  • Comments on any part of it
  • Next steps who does what, by when
  • Still editable change answers after sending

Talk to five people this week

Ask each one about the last time the problem happened, then log it.

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