Film-style poster for the Diagnose Before You Advise presentation

A guide for startup mentors A guide for startup mentors

How to run a first meeting with founders that ends in a real plan.

What this guide covers

What this guide covers

Why the first meeting matters

Structure is advice that works

Startups coached on regular meetings, goals and feedback grew more and closed less often.

28% More growth when peers taught formal management practices, vs. informal ones Chatterji et al., Strategic Management Journal, 2019
10 pts Lower chance of closing down in the same field experiment Chatterji et al., 2019

Asking before advising

Spend the first hour asking

Ask about what already happened, like the last five customer calls, not about plans.

Choosing the goal

Match the goal to the problem

Known work gets a hard outcome goal; an open question gets a learning goal first.

Ending with a plan

End with an if-then plan

Plans written as if-then had a medium to large effect on goals across 94 studies.

Doing it on Mentornity

Run the meeting on Mentornity

Your meeting reaches the whole founding team and keeps the notes in one place.

The whole team is invited

A meeting with a startup goes to every founder on it.

Pick where you meet

Platform video, Jitsi, Zoom, Meet, Teams or your own link.

Write a visible note

The team gets it by email at once; admins can read it.

Session titles set the topic

In structured programs, each meeting comes with its topic.

The whole team is invited

A meeting with a startup goes to every founder on it.

Pick where you meet

Platform video, Jitsi, Zoom, Meet, Teams or your own link.

Write a visible note

The team gets it by email at once; admins can read it.

Session titles set the topic

In structured programs, each meeting comes with its topic.

Before your first meeting

Send the founders the six diagnosis questions two days ahead.

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